
XVI INTERNATIONAL CONGRESS
Vienna
25th and 26th May 2023
PYRAMIDE EVENTHOTEL & CONGRESS CENTER
Parkallee 2, 2334 Vösendorf/Vienna
“Marketing for law firms”

PROGRAM:
Day 1: Thu, 25th May 2023
19:30
Dinner in the Hotel Pyramide
Day 2: Fri, 26th May 2023
Meeting Itinerary and Shedule
09:00
Alma ZADIC, Minister of Justice of Austria
Opening of the Congress
09:10
Armenak UTUDIJAN, President of the Austria Federal Bar Association
First welcome speech
09:20
Michael HÖFLER, Director Corporate Communication Corporate Citizenship of A1 Telekom Austria Group, formerly lecturer for Marketing and Sales Management at the University of Applied Sciences for Management & Communication
Kick-off: Marketing 101 (Second welcome speech)
09:30
Introduction of the Law Firms taking part in the Congress
Each law fir will be given two minutes for the introduction
13:30
Lunch Break & Networking
Buffet lunch at the hotel
15:00
Cornelia KENNDLER, Head of CX & UC at win2day, the online brach of Casinos Austria AG. Formerly CX Manager at Nespresso, Brand Manager at Henkel CEE
A client’s User Journey
15:15
Peter MELICHAREK (Austria)
The story of our Law Firm’s Legal Tech Spin-off http://www.lereto.com. How to build up Entrepreneurship Skill, Competition Advantages and an authentic true USP.
15:30
Michael JACKSON (USA)
The Future of Law Firms
15:45
Sharhabeel ALZAEEM (Palestine)
Marketing for law firms: the Arab Perspective.
16:00
Zdenka ROCAROVA (Czech. Republic)
How to keep good talent in a law firm.
16:15
Hung OU YANG (Taiwan)
International debt recovery as a source of cooperation between AEA offices.
16:30
Daniela JEZOVA (Slovakia)
How to run a boutique firm.
16:45
Lewellyn LANILLO (Philippines)
Start-Up Investment Transactions, upcoming practice area for Law Firms.
17:00
Pedro Beltrán (Spain)
How to make your Firm grow through the AEA Network
17:15
End of the Congress, Drinks & Networking
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19:30
Gala dinner
Gala dinner in the Hotel Pyramide